nick hobson, phd


“Don't become a mere recorder of behaviors,
but try to penetrate the mystery of their origin.”

- Ivan Pavlov

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A little about me

I am an applied scientist of human behavior and psychology.


I consult, practice, research, instruct, and write on topics related to the psychology of workplace performance.

I have a PhD in social psychology and neuroscience from the University of Toronto. As an adjunct faculty, I continue to teach and do research. My mission is threefold:

  • build bridges between the scientific community and different business stakeholders

  • solve difficult problems using behavioral science and advanced data analytics

  • understand the meaning behind how humans work, consume, and interact with one another